The Whisky Brigade is Campari America’s on-premise education program for their portfolio of ultra-premium whiskies. They asked us to create an identity that would capture the quirky and experimental spirit of the mixology movement. We helped devise a name and identity that would help create the appearance of an exclusive society for appreciators of premium whiskies. The identity was implemented through out the event signage, coasters, stickers and the Facebook Fan page.
The result were a successful series of events that ran across the entire US. The Whisky Brigade Logo was published in Rockport Publishing’s Logolounge 6: Logos from Leading Designers.