Wheel House Package Design

Firefighter turned distiller, Greg Baughman, creates small batch spirits in a column still, which he built by hand. His distillery (Gold River Distillery) is also the first to produce spirits in Sacramento since Prohibition. We were honored when he asked us to design the package for his new 120 Proof Absinthe Verte as well his American Dry Gin and Vodka.

The goal of this packaging redesign was to better communicate the handcrafted character of the spirits while conveying a more premium feel. We moved away from a translucent mylar label to a felt finish label stock which that was then embossed with gold or silver foil filigree. The pattern of the filigree was intended to evoke the wake of a steamboat as it travels down a river.

LABEL DETAIL

AMERICAN DRY GIN & ABSINTHE

AMERICAN DRY GIN

BEFORE & AFTER