The Campari Compendium

Campari is the undisputed king of Italian bitters. With the resurgence of the classic cocktail still in full swing, Campari asked us to create a prestige format cocktail guide that would highlight the history of the brand and illustrate innovative mixology techniques to bartender gatekeepers in on-premise channels.

Starting with the cover, we had an illustrator create an portrait etching from a historical photo of Gaspare Campari. We also enlisted the help of a master bartender from San Francisco to demonstrate some of the innovative mixology techniques he employs: Barrel Aging, Cocktails on tap and carbonated cocktail techniques are all documented within the guide.

FOIL EMBOSSED COVER & FULLY CONCEALED SPIRAL BINDING

INTERIOR SPREAD

INTERIOR SPREAD

INTERIOR SPREAD