Cynar 70 Brand Launch

Campari America enlisted us to introduce the new high-proof version of their artichoke-derived amaro, Cynar 70 to the American Public. Targeted at urban millenial males and bartender gatekeepers, the creative concept was to equate sampling a shot of Cynar 70 to a rite of passage into an elite brotherhood of outlaws. We created “Brotherhood of the Artichoke” T-Shirts for on-premise accounts and a series of print and outdoor advertising that positioned Cynar 70 as the new bad boy bitters brand.

BARTENDER'S T-SHIRT

PRINT ADS

OUTDOOR AD

PRODUCT SELL SHEET