Bogle Vineyards is one of the largest remaining family-owned and operated wineries in the US. Excellent winemaking coupled with equally excellent ratings have grown their annual case volume to 2.5 million cases.
Unlike other wine brands of similar volume, Bogle had done little in the way of large scale retail promotions in almost four decades of operation. We were excited when when they asked us to create a promotion that would bridge the family’s storied history of winemaking into something appealing to the modern wine consumer. Vintage photos of the Bogle family working vineyards over the years were brought to life under the headline “The Very Best of What We’ve Learned” on case cards and bottle neckers. The centerpiece of the promotion is an 8-foot tall metal weather vane that features two pheasants brought to life from Bogle’s iconic label.