4 Mistakes to Avoid When Launching A Wine Brand

You’ve made the perfect wine, to the perfect style at the perfect price point. It’s usually about this time when I receive an email that says “Now we just need a label.” In actuality, what is needed is a stand-apart brand. The following is a list of the most common mistakes made by both large and small producers when launching new wine brands: 1. Don’t say you make your wine in the vineyard Although this […]

The Seven Most Influential Wine Label Trends

Brooding, dark and mysterious rule the shelf

As millennial wine drinkers continue to trade up in price and quality, the number of imaginative, non-heritage brands seen entering the market is increasing as well. These new brands draw their personalities from metaphors, sensations and just plain attitude. Personality-driven, innovation brands are no longer the sole domain of the $10-and-under price point. Wine producers are now choosing to brand increasingly more expensive wines without relying on a prestigious family story or appellation. Instead, these […]

How Character-Driven Labels Are Driving Wine Sales

Deconstructing the success of Josh Cellars and 19 Crimes

As the wine aisles swell with an ever-rising sea of brands, wine producers are looking to increasingly rich and imaginative narratives on which to build their brands. Often, these narratives have nothing at all to do with the origins of the wine itself. Rather, these brands borrow from historical events or are based in universal human experience. The resulting brands are engaging customers and moving a whole lot of wine in the process. THE PUNISHMENT […]

4 Strategies for Naming Your New Brand

What do when all the good ones are taken

Have you ever had the experience of trying to name a brand from out of thin air? Whether you attempted this as part of a team or tried it alone, the sheer number of names already taken by existing brands, regardless of category, is truly staggering. I have found the following strategies to be indispensable to the naming process: 1. ASSEMBLE A NAMING TEAM Whether you work with a branding agency or decide to take […]

Visual Design Principles Talk: Color Mechanics

Increase your confidence in the use of color

This talk by Christopher Hayes, Creative Director of Forthright Strategic Design, is geared towards non-designers who want to increase their confidence in the use of color. Learn the concepts that govern our visual perception and simplify the mysterious world of color. This event will be held on Thursday, February 26, 2015 from 12:00-1:30pm at the WeWork Space at 25 Taylor St., San Francisco, CA 94102 . Lunch will be served. Please RSVP to info@forthrightdesign.com