We design strategy into potent personality.

Forthright Strategic Design is San Francisco branding and design firm. We specialize in designing personalities for wine & spirits brands. Our expertise includes brand positioning, naming, packaging design, identity design, retail promotions, digital and print campaigns.

Naming a Boutique Hotel

We began by writing a short story about friends huddled around a fire and the peace and solitude that comes from being outside...

A New Look for Cellar No. 8

I first remember seeing a bottle of Cellar No. 8 on the shelves about a decade ago. The large numeral "8" placed...

Negroni Week 2015

Negroni Week took place the first week of June in 2015. Bars from around the world mixed their favorite Negroni variations and donated a...