We Design Strategy
Into Potent Personality

We Design Personalities That Attract Attention

We Design Personalities
That Ignite Imagination

Welcome Text

Forthright Strategic Design is a San Francisco branding and design firm. We design personalities for wine & spirits, technology, hospitality and entrepreneurs of all stripes. Our expertise includes brand positioning, messaging, naming, packaging design, identity design, retail promotions, digital and print campaigns.

Naming a Boutique Hotel

We began by writing a short story about friends huddled around a fire and the peace and solitude that comes from being outside...

A New Look for Cellar No. 8

I first remember seeing a bottle of Cellar No. 8 on the shelves about a decade ago. The large numeral "8" placed...

Negroni Week 2015

Negroni Week took place the first week of June in 2015. Bars from around the world mixed their favorite Negroni variations and donated a...